Oftentimes, when businesses hire a web designer, the goal in mind is to create an attractive site or online storefront. The focus is on the aesthetics of the graphic design or creating an attractive Flash intro. Business owners confer with the website designer about which colors they want and what fonts look the best. But all of this is only preparation for opening day. That’s only the bare framework of a website.
You Need More Than a Website Designer: Let Us Be Your Web Developer
Who would you hire if you wanted to build a physical brick and mortar store in Sacramento? Maybe you’d hire an architect, an engineer, and some construction workers. That sounds about right. They’ll build a structure that’s safe and sturdy, a place your customers can walk through without worrying that the roof will fall on their heads.
But, will the lights work? If there’s a plumbing problem, is there someone on hand who can fix it? If someone throws a brick through the window and steals your merchandise, will the cameras be recording and the alarms going off?
Your business place has to be located near a well-traveled street, so people can see that your business exists, just as your website needs to be built by a web developer so that search engines such as Google and Bing can see it and bring people your way. A store needs to be laid out so that customers can see the most important products, just as your online site needs to be structured to advertise and emphasize key products or information. The lights need to work and the toilets need to flush, just as your site still needs to work in a week or a month or a year, with a web developer making sure that your site links take visitors where they want to go and information submission forms actually deliver those leads to your inbox. Your business needs to be safe, with well-functioning burglar alarms so that your merchandise and money are secure, just as your site needs to be invulnerable to hacking and exploitation.
And just as tastes and trends lead to changes in the layout and look of a store, the same is true of your website. Even after it’s built, it will need to change, grow, and evolve to meet the desires of your clientele.
A website designer might use the same layout for a web store, a school’s website, a lawyer’s home page, or an organization’s page for their employees or members. That one layout, those same fonts, that exact palette of colors might look great in all those different situations. But it wouldn’t be the best choice for each of those—each one is very different than the next. A grocery store shouldn’t look like a library, and a real estate office shouldn’t have the same storefront as a school. Different types of businesses have different goals and purposes and customers.
That’s where Creative California comes in. We know that designing an attractive website is only the very first step to succeeding in the Sacramento marketplace. That site has to be developed to meet your goals and fulfill your customers’ needs. We aren’t just web designers, we’re web DEVELOPERS.
Allow us to help you develop your ideas and help your online business grow.