Okay, so you’ve created a business. Now how do you go about marketing it?
The importance of branding and marketing for your website cannot be overestimated. You can’t just take the Field of Dreams approach to the Internet and assume that if you build a website, the customers will come. Branding yourself and developing a marketing strategy has definitely become more complicated than it once was. Now it isn’t just a matter of having a fancy Flash intro featuring your logo design or buying a few illicit backlinks. That’s the bare minimum… Well, not the buying backlinks part, because link schemes hurt your search rankings these days, as does scammy black hat SEO. Anyways, EVERYONE is doing the bare minimum, so now if you want to really stick out from the rest of the pack and make an impression, there’s a lot more work to be done. There are many moving pieces to try and fit together, such as branding, social media marketing optimization and strategy, internet marketing, search engine optimization (SEO), graphic design and so on.
One of our most important services we offer is sitting down with you and walking through, step-by-step, the approach that can be employed to maximize your marketing efforts. Too often, people get overwhelmed with the prospect of fighting off the competition, while having to learn countless new technologies and behaviors just to compete in modern day business. We recognize how difficult it can be, but that’s why we’re here. Most companies focus on the new, and forget the old; word-of-mouth and reputation are the keys to successful marketing. Run your business well and serve your customers, and we’ll help you get the message out.
We couldn’t be a successful web design firm if we didn’t put a great deal of research into developing up-to-date business plans appropriate for both large and small companies that successfully leverage all the strengths of the modern day Internet. What we’ve learned in the past few years is that if you want to succeed, you can’t overlook or ignore anything. Putting together a few blog posts, making a Facebook page, or managing to get a positive review on Yelp is just the very tip of a very large iceberg.
Don’t let yourself get sunk by that iceberg. Contact us for a free consultation today by filling out our contact form and we’ll get back to you as soon as possible on how we can help you down the path to developing a successful marketing plan.